The Story of Sotooor

Sotooor was born from a simple obsession: lines.
In a world flooded with pixels, shortcuts, and instant visuals, we chose a slower path. One where every poster is physically drawn by a machine, guided by human decisions.

One where the process matters as much as the final piece.

Sotooor means lines in Arabic. And that is exactly what we work with. One line at a time.

Each artwork starts as an idea. It is refined digitally, then translated into precise instructions. Pens touch paper. Motors move. Ink flows.

You can see the layers build. You can feel the time it took. No two plots are ever exactly the same.

This is not mass production. This is controlled imperfection. We don’t hide the process. We celebrate it. The overlaps, the slight variations, the quiet rhythm of the machine doing its work. Every print carries the trace of how it was made.

Our posters are meant to be lived with. Hung on walls. Observed up close. Appreciated not just for what they show, but for how they came to life.

Sotooor sits at the intersection of design, engineering, and craft. Digital precision meets physical reality. Modern tools meet timeless patience.

We believe art should slow you down. Make you curious. Invite you to look again.

This is Sotooor.
Drawn, not printed.
Built line by line.